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[Alcampo incorporates more than 150 own-brand products in 2020 (17/12/2020)

| The company has worked on nutritional improvement projects for its products | On its shelves you can find 4,000 food products under its Auchan brand Throughout 2020, Alcampo has incorporated 154 own brand products into its shelves, reaching an assortment of 4,000 references.

Of these 154, 50% have been created under its range presented under the well-known red bird, which groups products that make the day easier and are always conceived with an added value plus, also developing ranges such as Auchan BIO, of which it has incorporated a score of novelties, currently reaching almost two hundred.

Its gourmet range, identified with black packaging and a golden bird, has also been increased, having introduced 36 new products such as canned fish, vinegars, goat and sheep yoghurts, yoghurts with fruit, sliced ??ham Iberico and cooked ham, gazpacho, etc.

This gourmet line welcomes high-end products made with specially selected ingredients, noble and recognized for their characteristics or their origins.

For Ra l Garc a, director of Auchan Producci n Spain: "In 2018, the Auchan own brand began a process not only of image change but also of product conception, always with the aim of offering added value, something that we make a reality every day " Nutritional improvement With the focus on promoting good nutrition, Alcampo has 240 products with NutriScore labeling and has also continued working on the nutritional improvement of its own brand, a project that has reached, in one year, 90 products that have been been reformulated, reducing saturated fats (18,225 Kg), sugars (91,940 Kg), salt (6,530 Kg) and fats in meat (2,375 Kg) A brand that is committed to sustainability For more than a decade, Alcampo has had a policy of reducing containers and packaging.

Since then, the company has avoided the use of 622 t of containers and packaging (cardboard, glass and plastic).

Likewise, in 2020, Alcampo made public its "Animal Welfare Policy and responsible use of antibiotics" by putting on the market a ham cooked under its own gourmet brand with the Interporc Animal Welfare seal (interprofessional white coat pig), whose obtaining requires compliance with the "Technical Regulation of Animal Welfare and Biosecurity Interporc Animal WelFare Spain" function { ;(, , {});}

Source: Agencias

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