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Presentation of the advertising workshop on Facebook and Instagram aimed at local businesses (23/09/2020)

Earlier this afternoon, the presentation of the advertising workshop on Facebook and Instagram aimed at local businesses in Calasparra that is currently being held at the Casa de la Cultura took place.The presentation ceremony led by the mayor of communication, Cristina Ruiz, was attended by Marisol Piñero, technician of the department of internal trade and business creation of the chamber of commerce, Mar Rodríguez, a graduate in communication from the University of Seville, the person in charge to teach the course and the directive of the Association of Merchants of the Town in full.This workshop organized by the Chamber of Commerce in collaboration with the Calasparra City Council, is coordinated through the OMIC office, its purpose is to provide commerce with digital tools for sales and the necessary knowledge to use them.

.So that with these resources, the business can implement and monitor the reach of its publications and achieve conversions (either in sales or visits to the store) using the Facebook advertising tool.

In this course, you will learn to create personalized audiences for each product or service in such a way that with a minimal investment you can get the ad to be viewed, or get links to the store's website.

Creating campaigns on Facebook and Instagram and managing to reach the target audience for each product or service.The councilor for communication has stressed the importance of local commerce in municipalities such as Calasparra and the need to continue betting on them, to strengthen the business and social fabric of the town.

He has also highlighted the overwhelming commitment that is being made from the council to support this sector that is being particularly affected in this health crisis. 

Source: Ayuntamiento de Calasparra

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