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The second workshop Cecarm 2018 shows how to develop an effective digital marketing plan (19/06/2018)

The Community currently teaches the second of the training workshops Cecarm 2018, 'Digital Marketing Plan: the key to your online success', which shows how to make a digital marketing plan in an effective way to get Internet users to convert in clients.

The general director of Information Technology, Heritage and Telecommunications, Juan José Almela, today opened the day at the Regional Archive of Murcia, after passing through other locations.

Tomorrow will be taught at the House of Culture of Calasparra and Thursday at the Business Incubator for Women of Cartagena.

The objective is "to solve the main doubts faced by every entrepreneur who starts his business experience on the web, such as strategies to make himself known in an effective and profitable way, through practical examples and real experiences of experts in the field ", the general director said.

Other topics dealt with are the definition of the business idea in an online environment, the search of the client, how to design the conversion funnel that best adapts to the business model and methods of controlling the actions that have been carried out.

This workshop is taught by the professor of the Business School of Innovation and Entrepreneurs (IEBS) and founder of the congress 'Linked In Murcia', Javier Gómez.

The Cecarm training plan has 42 workshops around five topics that are held in 25 municipalities in the Region.

Next July will be given the workshops corresponding to the third theme, 'profitable advertising on Facebook and Google'.

Registration is completely free and you just have to fill out the form found on the website

Cecarm is a project of the regional government, developed by the Integra Foundation, to promote online commerce in the Region of Murcia and improve the digital literacy level of the business sector.

Since its creation in 2006, 330 training workshops have been held in 31 different municipalities with an attendance of 16,800 people, mainly digital entrepreneurs, SMEs and self-employed workers.

In addition, since 2014 the training has been extended to Bachillerato and Vocational Training schools.

Source: CARM

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